Liz Claiborne was exceptional at recognising her market. From first tapping into women’s work wear and later into the world of men’s and women’s fragrances, Claiborne knew how to appeal to her audience in a way that made her brand stand out.
Compare the different scents and styles of Liz Claiborne’s fragrances for men to find the one to suit you.
History of Liz Claiborne
Launching in 1976, Liz Claiborne’s success meant that just 10 years later she made the Fortune 500 list – the first company founded by a woman to do so and also the first CEO of a Fortune 500 company.
Born in Brussels to American parents, Claiborne and her family moved to New Orleans in 1939 at the start of World War 2. As she made her way through school, Claiborne decided not to finish high school and instead went to Europe to study art in the studio of painters. Liz’s father did not believe that formal education was necessary and so supported this route.
Fashion and Design
Claiborne’s first taste of fashion and design came in 1949 when she won the Jacques Heim National Design Contest and subsequently moved to New York where she worked for years with different fashion houses as a sketch artist and designer. It was this experience that led to her launching her own brand and is arguably the reason behind her success. Liz found that there was a failure in the industry for women’s workwear clothing and so in 1976, she decided to launch her own design company along with Art Ortenberg, Leonard Boxer, and Jerome Chazen.
Her ability to find gaps in the market and appeal directly to the wearer meant that the Clairborne brand was an immediate success. Not only was the line innovative with its style of feminine yet professional wear, but the way it was displayed was also revolutionary in department stores. Liz insisted that her clothing should be displayed separately, the first time that customers could shop by brand name alone. Sometimes, Claiborne would even pose as a saleswoman to gain an insight into what women thought of her clothes.
In 1980, Liz Claiborne Accessories was founded and in 1986 the brand moved into the world of fragrances, proving just as successful as the fashion line in both men’s and women’s scents.
In her personal life, Claiborne’s first marriage ended in divorce but in 1957 she married Art Ortenberg, her co-worker and textile executive. She had a son from her first marriage and two stepchildren from her second marriage.
Though Claiborne retired from fashion in 1989, her and her husband continued to work, establishing a foundation that funded environmental causes including conservation projects around the world. She died in 2007 at the age of 78.
Liz Claiborne Mens Fragrances
First entering the world of women’s fashion and fragrances, when Claiborne released its original men’s fragrance it was clear it was made with the same care and finesse as all other products in the brand.
Claiborne recognised the individual which is shown in the range of men’s fragrances provided for a variety of occasions and styles.
For the wild and adventurous, Bora Bora is for the man who wants to pave his own way with a cool confidence.
With tropical top notes, the fragrance starts with vibrancy before settling into heart notes of lavender for a calming influence. Cedar offers a masculine base note and a nod to the natural beauty of the woods.
An exhilarating and playful scent, Curve Connect is bold yet versatile, perfect for all-day wear and long into the night.
Vibrant notes of white melon, cactus flower and cinnamon give power to the fragrance before saffron, cedar and sandalwood add a cool sophistication. Vanilla, patchouli and amber offer a soft yet inviting finish.
This woody and crisp fragrance is perfect for casual wear across all seasons. The scent starts with a playful pop of apple and mandarin orange before moving into sharp coriander and ginger. The fragrance settles into lavender and then base notes amber, musk and moss offer a masculine finish.
This light yet sharp scent is a wonderful blend for all-day use.
A fresh and masculine scent, Lucky You is a light fragrance, making it perfect for casual all-day wear.
With crisp scents of floral and grass tones, the heart note of cardamom brings a spicy element to the fragrance to give confidence to the wearer. Teak wood, bamboo, sandalwood and musk add a strong masculine base and a powerful closing to the scent.
The minimalist bottle provides a simple sophistication, just like the man who wears the fragrance.
Founders: Liz Claiborne, Art Ortenberg, Leonard Boxer and Jerome Chazen