Burberry Fragrances

Burberry is a British luxury fashion house based in London where it designs and sells ready to wear items, footwear, fashion accessories, cosmetics and fragrances amongst a host of other products.

The Beginning

Like many designer perfumes, Burberry fragrances originated from the Fashion House which was originally established in 1856. Thomas Burberry began his career in Basingstoke, Hampshire at just 21 years old where the former drapers apprentice opened his first store. His founding principle was that clothing should be designed to protect people from the British Weather.

A pivotal point in its history came in 1879 when Thomas invented the breathable, weatherproof material called Gabardine, it was this material that revolutionised rainwear. The material was patented in 1988.

The first London Burberry store was opened in 1891 in Haymarket. By 1912 the patent for the Tielocken Coat was granted and the garment is considered the predecessor to the infamous Trench Coat.

Famous Faces

Many explorers choose to wear Burberry, Dr. Fridtjof Nansen the Norwegian Polar explorer is the first recorded polar explorer to take the brand to the Poles.

Record breaking Air Commodore Edward Maitland travelled from Crystal Palace to Russia in a Hot Air Balloon, setting the worlds long-distance overseas and British long-distance in-flight record. Air Commodore Maitland wore Gabardine for his flight.

Sir Ernest Shackleton, an acclaimed British Explorer wore Gabardine for three expeditions include the Endurance Expedition.

Aviators, Flying Officer Arthur Clouston and Betty Kirby-Green wore Burberry and flew ‘The Burberry’ in a record breaking flight from Croydon to Cape Town.

The Equestrian Knight Device

The logo came about thanks to a competition run by the company where members of the public were asked to design a logo. The winning entry was inspired by the Wallace Collection which was on display featuring 13th and 14th Century Armour and became known as the Equestrian Knight Device. It was later registered as a Trademark in 1909.

The First World War

The trench coat was invented during the First World War for serving British Officers. It was a fully functional design which included epaulettes for suspension of military accessories such as gloves and whistles. The D-rings were used to carry grenades, there was also a gun flap and a storm shield which allowed water to smoothly run off of it, an essential element whilst fighting in the trenches. It was after the war the trench coat became a popular fashion item with civilians with the now infamous and trademarked check lining.

The 1970’s & 1980’s

Although we are moving forward in the history, it should also be noted that during the 1950’s Her Majesty Queen Elizabeth granted the brand a Royal Warrant as a weatherproofer. The company’s popularity continued to grow and agreements were made to produce products to accessorise the existing collection. The products including suits, trousers and sportswear and were for men, women and children. The products were sold through independent retail shops across the globe as well as the company stores.

In 1972 the company acquired a factory in Castleford which was the home of the legendary trench coat. This move built on their manufacturing presence in the United Kingdom, a legacy the company says continues to this day.

1990’s and beyond

The brand once again caught the eye of a Royal when His Royal Highness the Prince of Wales granted a warrant as an outfitter.

The brand’s reputation took a turn during the noughties when it became associated with the word ‘chav’ (a term used to describe anti-social youths, usually wearing sports clothes). The change was blamed on having lower priced products in the range and the amount of counterfeit or ‘fake’ goods featuring the trademarked check pattern. The brand was also picked up by celebrities who were associated with the ‘chav’ culture. Sadly, the brand also became associated with the football hooligan culture, which in some places led to garments featuring the famous trademarked check being banned at some grounds and venues.

Perfumes and fragrances

The brand offers a range of exclusive fragrances for both men and women, many being packaged with the signature ‘check’. The fragrance part of the business has been licensed to several different companies, initially Inter Parfums, the development of fragrances was brought back in house in 2013 before the license went to the company Coty.

In 1981 the brand launched its first perfume for Men called Burberry For Men and now has at least eighty three fragrances in its collection of perfumes.

Burberry Logo
Website: uk.burberry.com
Founder: Thomas Burberry
Founded: 1856
Headquarters: London, United Kingdom