Hugo Xy Cologne & Aftershave from Hugo Boss

Hugo Xy by Hugo Boss

Hugo Xy by Hugo Boss

An Aromatic Woody Scent That Is Light & Fesh With A Subtle Notes Of Mint. Top Notes Are Cedar & Bergamot; Pear Leaf, The Middle Notes Consist of Mint & Basil; The Base Notes Are Musk, Patchouli And Cedar.

60 ml Cologne Spray ~ £ 20.09 - Hugo Xy by Hugo Boss
100 ml Cologne Spray ~ £ 27.55 - Hugo Xy by Hugo Boss
100 ml Aftershave ~ £ 27.55 - Hugo Xy by Hugo Boss
75 ml Aftershave Balm ~ £ 13.43 - Hugo Xy by Hugo Boss
75 ml Deodorant Stick ~ £ 14.79 - Hugo Xy by Hugo Boss

Hugo Boss Brand Profile

When Hugo Boss began his clothes manufacturing facility, trendy suits and fragrance were not on the agenda. Now, Hugo Boss is a well established global fashion empire with a chain of retail outlets in 102 countries, more than 5000 retail outlets along with an annual turnover of over half a billion dollars. However, it was not always so good for the man whose enterprise created one of the world's most trendy men's clothing lines and currently also features Hugo Boss aftershave and additional men's accessories.

Hugo Boss started his clothing business during 1923 in Metzingen, where it is still based, a little town south of Stuttgart, Germany. However, due to the economic conditions inside Germany at the time Boss was forced into bankruptcy in 1930. Undeterred, Hugo formed a new business and in 1931 became a member of the Nazi party. Along side the progress of Adolf Hitler in 1933, Boss's company also began to grow as he became the certified provider of uniforms to the SA and SS guards.

With the defeat of Germany in 1945, Boss was accused of being sympathetic to the Nazi cause and was denied the entitlement to vote in Germany and forced to pay a fine. He died during 1948 although his company survived and in 1953, with the demand for SS uniforms no more, the business turned its hand to designing suits. The timing was ideal, as the male style industry was just establishing itself and through the 60's and 70's Boss suits grew to be the standard for quality, fashionable menswear.

In 1985 the company was floated on the stock exchange as a consequence the biggest shareholder is nowadays the Marzotto textile group. In 1993, precisely seventy years after it was founded, Hugo Boss launched its first scent, therefore producing a division of the corporation which has gradually grown to be a main area of business for the company.

At present there are two main clothing lines - Hugo Boss and Hugo. The Baldessarini brand, named after the chief designer Werner Baldessarini (who left in 2002), was discontinued after the release of the spring/summer compilation of 2007. Baldessarini is now an individual business entity that concentrates on a more prestigious image than its two sister brands. It offers, similar to the other Hugo Boss brands, apparel, shoes, fragrances along with accessories but left Hugo Boss after the Spring/Summer 2007 collection had been despatched to boutiques. This is due to the newly launched premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for up to 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini will continue to design the collections; he will remain in charge of marketing.

Apart from suits, over the years Hugo Boss has branched out into shirts, ties, tuxedos, underwear, shoes, sunglasses including a range of mens cologne and womens fragrances.

Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.

All fragrance brands (Hugo, Hugo Boss and Baldessarini) are now owned by Procter & Gamble.

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