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Gucci Brand Profile

1920s
Guccio Gucci opened his earliest leather merchandise plus small luggage premises in his native Florence in 1921. Having in the past worked in London's Savoy Hotel absorbing the refined tastes of English nobles, he presented this sensibility to Italy through elite leather-based wares inspired as well as produced by the master craftsmen of Tuscany.

1930s
During the Nineteen Thirties, a chic international clientele is attracted to the set of footwear, belts, gloves, luggage and trunks. The equestrian-inspired horse bit and stirrup motifs were becoming enduring symbols of the fashion house, and of an increasingly modern design aesthetic.

1940s
Facing a diminished amount of materials for the duration of the second world war, Gucci exhibits itself to be a business synonymous with exceptional imagination as well as inspiration. The classic Bamboo Bag is introduced, and swiftly establishes itself as one of the first of many iconic products. A favorite amongst royalty and celebrity alike, the bag is nevertheless available today.

1950s
The trademark green-red-green web, a derivative of the saddle girth, turns into a big success in the Fifties and even these days it remains one of the most familiar brand identifiers. New retail outlets open in Milan as well as New York signaling the start of a international presence as a modern luxury brand.

Sons Aldo, Ugo, Rodolfo and Vasco take over the corporation following the passing away of Guccio Gucci in 1953.

1960s
Gucci introduces products that are prized by the most iconic figures of the time and becomes known for developing everlasting designs. The printed Flora silk scarf is created for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, today it is well-known as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag. Stores open in London, Paris, Palm Beach and Beverly Hills continuing the global growth of the Gucci brand.

The legendary interlocking double 'G' logo is adopted in the mid 1960s.

1970s
Stores open in Hong Kong and Tokyo as development is targeted in the direction of the Far East. Product diversification increases and the business carrys out key research into new deluxe resources. Fresh, progressive designs are produced and further product categories are launched. The initial classic styles are modernised using new shapes and colours whilst preserving the class and craftsmanship that is paramount for the brand.

1980s
Gucci turns into a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, becomes head of the business with fifty percent of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Bahrain-based investment company, Investcorp, obtains the remaining fifty percent of shares belonging to Aldo Gucci and his descendants.

1990s
Global approval follows the relaunch of Gucci which is influenced by means of a inventive combination of innovation and tradition. Tom Ford becomes creative manager of Gucci during 1994 and he brings a sense of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses rapidly develop into icons of Ford's rare vision.

Gucci makes the extremely successful change to a fully public corporation through the appointment of Domenico De Sole as CEO during 1995. The European Business Press Federation pronounces Gucci "European Company of the year 1998" for its strategic foresight, management quality and overalll efficient and fiscal performance. A strategic venture with Pinault-Printemps-Redoute is formed in 1999 and transforms Gucci into a multi brand group.

2000s
Neilson company declares Gucci the most desired luxury brand in the world in 2007 cementing its amazing global success. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 creating a single vision that fuses past and present; history and modernity. Exploring its prosperous heritage and incomparable craftsmanship capabilities, significant house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated by means of a inventive new look.

The alliance with UNICEF, originally started during 2005, expands on an annual basis becoming a major corporate initiative that blends perfectly with the Italian brands comprehensive reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his management the legendary Italian brand's exclusive heritage and long-lasting values are emphasised in conjunction with its high fashion and aspirational style.

Also from Gucci:-

Envy
Gucci (new)
Gucci Pour Homme
Gucci Pour Homme Ii

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