• Home
• Gift Sets
• Fragrance Notes
• Scent Descriptions

Gucci Pour Homme Cologne & Aftershave from Gucci

Gucci Brand Profile

1920s
Guccio Gucci opened his initial leather merchandise plus small luggage store in his native Florence in 1921. Having in the past worked in London's Savoy Hotel absorbing the refined tastes of English nobles, he introduced this sensibility to Italy through elite leather wares created and produced by the master craftsmen of Tuscany.

1930s
During the Thirties, a sophisticated worldwide clientele is attracted to the collection of shoes, belts, gloves, luggage as well as trunks. The equestrian-inspired horse bit and stirrup motifs ended up becoming enduring symbols of the fashion house, and of an increasingly modern design aesthetic.

1940s
Facing a diminished source of resources through World War II, Gucci demonstrates itself to be a business synonymous with exceptional creativity along with inspiration. The classic Bamboo Bag is released, and promptly establishes itself as one of the foremost of numerous iconic products. A favorite amongst royalty and celebrity alike, the bag is still available today.

1950s
The trademark green-red-green web, a spinoff of the saddle girth, becomes a great success in the Nineteen Fifties and even today it remains one of the most well-known brand name identifiers. Additional retail outlets open in Milan as well as New York signaling the beginning of a global presence as a modern luxury brand.

Sons Aldo, Ugo, Rodolfo and Vasco take over the corporation following the passing away of Guccio Gucci in 1953.

1960s
Gucci introduces products that are valued by the most iconic figures of the time and becomes renown for creating timeless designs. The printed Flora silk scarf is produced for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, nowadays it is referred to as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag. Retail outlets open in London, Paris, Palm Beach and Beverly Hills continuing the global growth of the Gucci brand.

The legendary interlocking double 'G' emblem is adopted in the mid 1960s.

1970s
Stores open in Hong Kong and Tokyo because development is targeted towards the Far East. Product diversification increases and the company carrys out key research into new luxurious resources. Original, progressive designs are created and additional product categories are launched. The earliest classic styles are modernised with new shapes and colours whilst retaining the class and craftsmanship that is paramount for the brand.

1980s
Gucci turns into a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, results in being head of the company with 50 percent of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Arabic investment business, Investcorp, obtains the remaining half of shares belonging to Aldo Gucci and his descendants.

1990s
Large-scale praise follows the relaunch of Gucci which is inspired by a groundbreaking mix of innovation and tradition. Tom Ford becomes creative manager of Gucci during 1994 and he instills a sense of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses instantly grow to be icons of Ford's rare vision.

Gucci creates the highly successful change to a fully public company through the appointment of Domenico De Sole as CEO in 1995. The European Business Press Federation pronounces Gucci "European Company of the year 1998" for its strategic foresight, management quality and overalll efficient and financial performance. A strategic venture with Pinault-Printemps-Redoute is created in 1999 and changes Gucci into a multi brand group.

2000s
Neilson company names Gucci the most desired luxury brand in the world in 2007 cementing its astounding universal success. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 creating a single vision that fuses past and present; history and modernity. Exploring its rich heritage and unique craftsmanship capabilities, important house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated by means of a innovative new look.

The relationship with UNICEF, originally started during 2005, expands on an annual basis becoming a major company initiative that blends well with the Italian brands global reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his leadership the fabled Italian brand's exclusive heritage and long-lasting ethics are emphasized in conjunction with its high fashion and aspirational style.

Also from Gucci:-

Envy
Gucci (new)
Gucci Pour Homme
Gucci Pour Homme Ii

Keep track of all the latest product releases

Men's Fragrances In Stock To Buy Now