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Gucci Pour Homme Ii Cologne & Aftershave from Gucci

Gucci Brand Profile

1920s
Guccio Gucci opened his initial leather-based merchandise and small baggage store in his native Florence in 1921. Having until that time worked in London's Savoy Hotel absorbing the refined tastes of English aristocrats, he presented this awareness to Italy by way of exclusive leather wares fashioned and produced by the master craftsmen of Tuscany.

1930s
During the Nineteen Thirties, a classy international clientele is attracted to the set of shoes, belts, gloves, luggage as well as trunks. The equestrian-inspired horse bit and stirrup motifs were becoming long-term symbols of the fashion house, and of an increasingly impressive design aesthetic.

1940s
Facing a diminished supply of resources throughout World War 2, Gucci demonstrates itself to be an enterprise synonymous with exceptional ingenuity as well as inspiration. The vintage Bamboo Bag is released, and quickly establishes itself as one of the first of many iconic products. A favorite amongst royalty and celebrity alike, the bag is nonetheless available today.

1950s
The trademark green-red-green web, a by-product of the saddle girth, turns into a big winner in the 1950s and even nowadays it remains one of the most well-known brand name identifiers. Further shops open in Milan along with New York signaling the beginning of a global presence as a progressive luxurious brand.

Sons Aldo, Ugo, Rodolfo and Vasco take over the business following the death of Guccio Gucci in 1953.

1960s
Gucci introduces products that are treasured by the most iconic figures of the period and becomes renown for making ageless designs. The printed Flora silk scarf is produced for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, these days it is known as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag. Shops open in London, Paris, Palm Beach and Beverly Hills continuing the global development of the Gucci brand.

The legendary interlocking double 'G' logo is adopted in the mid 1960s.

1970s
Retail outlets open in Hong Kong and Tokyo as growth is targeted in the direction of the Far East. Product diversification increases and the business carrys out key research into new lavish resources. Original, progressive designs are created and added product categories are launched. The earliest classic designs are modernised using new shapes and colours whilst preserving the class and craftsmanship that is overriding for the brand.

1980s
Gucci turns into a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, becomes head of the company with half of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Arabic investment company, Investcorp, is sold the remaining half of shares belonging to Aldo Gucci and his descendants.

1990s
Global approval follows the relaunch of Gucci which is inspired by means of a inventive mix of innovation and tradition. Tom Ford becomes creative manager of Gucci in 1994 and he brings a sense of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses promptly become icons of Ford's single vision.

Gucci makes the highly successful change to a fully public enterprise with the appointment of Domenico De Sole as CEO during 1995. The European Business Press Federation pronounces Gucci "European Company of the year 1998" for its strategic vision, management superiority and overalll economic and fiscal performance. A strategic alliance along with Pinault-Printemps-Redoute is created in 1999 and transforms Gucci into a multi brand group.

2000s
Neilson company names Gucci the most sought-after luxury brand in the world during 2007 cementing its astounding universal accomplishment. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 building a single vision that fuses past and present; history and modernity. Exploring its rich heritage and unrivaled craftsmanship capabilities, main house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated by means of a fresh new look.

The collaboration with UNICEF, initially started in 2005, expands on an annual basis becoming a key company initiative that blends well with the Italian brands comprehensive reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his leadership the fabled Italian brand's exclusive heritage and long-lasting standards are stressed in conjunction with its high fashion and aspirational style.

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Envy
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Gucci Pour Homme
Gucci Pour Homme Ii

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