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Envy Cologne from Gucci

Gucci Brand Profile

1920s
Guccio Gucci opened his earliest leather merchandise and small bags store in his native Italy in 1921. Having beforehand worked in London's Savoy Hotel absorbing the refined tastes of English aristocrats, he presented this awareness to Italy by way of elite leather wares inspired as well as produced by the master craftsmen of Tuscany.

1930s
During the Nineteen Thirties, a sophisticated international clientele is attracted to the compilation of shoes, belts, gloves, luggage as well as trunks. The equestrian-inspired horse bit and stirrup motifs were becoming enduring symbols of the fashion house, and of an increasingly innovative design aesthetic.

1940s
Facing a diminished supply of resources for the duration of World War 2, Gucci exhibits itself to be a company synonymous with exceptional ingenuity as well as inspiration. The vintage Bamboo Bag is released, and swiftly establishes itself as one of the foremost of numerous iconic products. A favorite amongst royalty and celebrity alike, the bag is nevertheless available today.

1950s
The trademark green-red-green web, a by-product of the saddle girth, results in being a big hit in the Fifties and even in the present day it remains one of the most familiar trademark identifiers. Additional stores open in Milan along with New York signaling the start of a international presence as a modern luxurious brand.

Sons Aldo, Ugo, Rodolfo and Vasco take over the business following the death of Guccio Gucci in 1953.

1960s
Gucci introduces products that are prized by the most iconic figures of the era and becomes known for producing timeless designs. The printed Flora silk scarf is designed for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, nowadays it is well-known as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag. Stores open in London, Paris, Palm Beach and Beverly Hills continuing the worldwide development of the Gucci name.

The legendary interlocking double 'G' logo is adopted in the mid 1960s.

1970s
Stores open in Hong Kong and Tokyo because development is targeted towards the Far East. Product diversification increases and the company carrys out major research into extra lavish materials. Contemporary, innovative designs are produced and other product categories are launched. The initial classic creations are modernised using new shapes and colours whilst retaining the class and craftsmanship that is vital for the brand.

1980s
Gucci turns into a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, becomes head of the business with half of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Arabic investment enterprise, Investcorp, buys the remaining half of shares belonging to Aldo Gucci and his descendants.

1990s
Global praise follows the relaunch of Gucci which is influenced by a inventive blend of innovation and tradition. Tom Ford becomes creative leader of Gucci during 1994 and he injects a sense of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses rapidly become icons of Ford's distinctive vision.

Gucci creates the highly successful transformation to a fully public business by the appointment of Domenico De Sole as CEO during 1995. The European Business Press Federation declares Gucci "European Company of the year 1998" for its strategic vision, management superiority and overalll economic and fiscal performance. A strategic alliance with Pinault-Printemps-Redoute is formed in 1999 and changes Gucci into a multi brand group.

2000s
Neilson company declares Gucci the most desired luxury brand in the world in 2007 cementing its astounding worldwide achievement. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 developing a single vision that fuses past and present; history and modernity. Exploring its rich heritage and incomparable craftsmanship capabilities, significant house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated with a innovative new look.

The relationship with UNICEF, originally started in 2005, expands on an annual basis becoming a key company initiative that blends well with the Italian brands global reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his management the fabled Italian brand's exclusive heritage and long-lasting values are emphasized in conjunction with its high fashion and aspirational style.

Also from Gucci:-

Envy
Gucci (new)
Gucci Pour Homme
Gucci Pour Homme Ii

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