Baldessarini Cologne from Hugo Boss

Baldessarini by Hugo Boss

Baldessarini by Hugo Boss

Inspired By Hugo Boss, This Scent Elegantly Combines Luxury, Imagination, And The Spirit Of Adventure. Rich, Earthy And Euphoric It Is Refined By The Exclusive Note Of The Living Patchouli Flower.

75 ml Cologne Spray ~ £ 26.71 - Baldessarini by Hugo Boss

Hugo Boss Brand Profile

When Hugo Boss began his clothing manufacturing facility, fashionable suits and scent were not on the agenda. Today, Hugo Boss is a well known global style empire with a chain of boutiques in 102 nations, more than 5000 shops as well as an annual turnover of more than half a billion dollars. In spite of this, it was not always so good for the man whose enterprise created one of the world's most fashionable men's clothing lines and at this time additionally includes Hugo Boss cologne and additional men's accessories.

Hugo Boss started his clothing business during 1923 in Metzingen, where it is even now situated, a small municipality south of Stuttgart, Germany. But, owing to the financial conditions inside Germany at the time Boss was forced into liquidation during 1930. Undeterred, Hugo started a new firm and in 1931 became a member of the Nazi party. Along with the rise of Adolf Hitler in 1933, Boss's business also started to thrive as he became the formal provider of uniforms to the SA and SS guards.

With the demise of Nazism in 1945, Boss was accused of sympathy to the Nazi cause and was denied the permission to take part in an election in Germany and forced to pay a fine. He died in 1948 although his company survived and in 1953, with the demand for SS uniforms finished, the business turned its direction to designing suits. The timing was just right, as the male style industry was just establishing itself and through the 60's and 70's Boss outfits formed the benchmark for quality, fashionable menswear.

In 1985 the company was floated on the stock market as a consequence the biggest shareholder is nowadays the Marzotto textile group. In 1993, precisely seventy years after it was founded, Hugo Boss launched its first fragrance, as a result forming a division of the company which has gradually developed to become a valuable area of business for the company.

Today there are 2 major clothing lines - Hugo Boss and Hugo. The Baldessarini brand, named after the chief designer Werner Baldessarini (who quit in 2002), was discontinued after the issue of the spring/summer compilation of 2007. Baldessarini is now a detached business unit that focuses on a more esteemed image than its 2 sister brands. It offers, like the other Hugo Boss brands, apparel, shoes, fragrances and accessories but left Hugo Boss after the Spring/Summer 2007 collection had been sent to boutiques. This is due to the newly released premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for approximately 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini continues to design the collections; he remains in charge of marketing.

In addition to suits, over the years Hugo Boss has branched out into shirts, ties, tuxedos, underwear, shoes, sunglasses including a collection of mens cologne and womens fragrances.

Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.

All fragrance brands (Hugo, Hugo Boss and Baldessarini) are now owned by Procter & Gamble.

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